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Jimmy Wong is the new popular kid on the block. His creative response to an offensive on-line video drew millions of viewers and has sky-rocketed him as one of the voices of digital Asian America. In response to a racist March video rant by UCLA student Alexandra Wallace that vented her frustrations over Asian students apparently using the phone loudly in the library, Wong produced a one-of-a-kind, witty musical response video to Wallace. The video went viral and to date, has had over 3.3 million views.