I am writing this letter to express my displeasure regarding an ad featured in the [November 6] issue of the International Examiner. I am referring to a McDonalds ad depicting two Asians dressed in “traditional” kung-fu attire posed in a threatening manner subtitled [“A sandwich so good I’m willing to fight for it”] and this [sandwich] depicted is the company’s McRib sandwich. After seeing this ad I was shocked to see how an Asian American newspaper with an emphasis on cultural and social awareness would display such a demeaning ad that reinforces negative Asian American stereotypes. Not all readers of the IE are Asian American, and by publishing this ad depicting Asian “kung fu” masters would continue to preserve White America’s idea of exotic females and small men who only know kung fu. Please have your editing staff be more considerate of what ads are placed in your publication.
Robert Ng
